Country Lane Florist has brought a new floral concept to downtown Fredericktown.
The Flower Market will be open on Friday afternoons and Saturdays from 9 a.m. to 1 p.m. It will offer a seasonal variety of flowers for customers to select an arrangement from and will feature a Share-to-Care program encouraging customers to share a bouquet with someone else.
“Share-to-Care program is where you buy so many and get so many free,” said Owner Tina Bales. “It may be buy one get so much off. It will change every week.”
While sharing isn't mandatory, it is encouraged. A sign among the flowers reads "A smile costs nothing, but gives much."
Bales said that flowers have an emotional value to where you can give a bouquet without saying a word and it conveys feelings and emotions.
“The goal of The Flower Market is to help encourage people to recognize the powerful impact that flowers have on us and to foster goodwill by sharing the positive emotions that flowers possess,” Bales said. “Our Share-to-Care program is a unique way to share the power of flowers with those we care about in an economical but meaningful way.”
The Flower Market had its grand opening on Oct. 14. Currently an indoor market, due to weather, it featured buckets of beautiful flowers. Customers had a choice of flowers such as roses, lilies, carnations, sunflowers, ivy, and many more all ranging in price as they hand-picked what they wanted in their bouquets.
Once they were done making their choices the shop wraps the bouquets up in brown paper and finish it off with a straw bow.
“The community responded well,” Bales said. “We had several people who wanted to make their own bouquets.”
Bales said she added Friday evenings to make it easier for people to stop in after work. Some people don't want to come back into town on the weekends.
“I think we started a buzz,” Bales said. “There was a great turnout.”
Bales encourages other businesses to follow suit.
“I think that it’s good for the downtown community in general,” Marketing Manager Lucas Pate said. “It adds a human connection.”
According to a study conducted at Rutgers University, flowers have an immediate impact on happiness, as well as have a lasting positive effect on moods and tend to make intimate connections between people.
The study showed that people who received flowers reported feeling less depressed, anxious and agitated after receiving them. It also showed that flowers can help reduce depression, promote social networking and help refresh memory as people age.
“Flowers help people,” Bales said. “Which is awesome.”
“It invokes a feeling in people,” Bales said. “We need some happy, some goodwill.”
Bales said that she would love to see people use this as a way to promote goodwill and happiness among the community.
“Helping people understand how important flowers are to people,” Pate said. “It is something that gets overlooked.”
Bales said she always wanted to have a flower market and they have had a lot of fun with it.
County Lane Florist was founded in 1968 and is owned by Bales who is a second-generation florist. They offer a variety of premium-quality floral arrangements, gift selections and home décor items and offer nationwide delivery of arrangements and gift items.
Bales said they are proud to locally serve the Southeast Missouri region as a long-time member of the FTD network of florists.
With the addition of the Flower Market Bales has something for everyone.
Bales said that weekly specials will make it easier to spread kindness and foster the goodwill of others.
“Share the power of flowers with those you care about,” Bales said.