Nikki Mamuric, formerly of Farmington, was recently honored with Brand Innovators ‘40 Under 40 East’ Class of 2014.
The prestigious award recognized 40 of the most innovative brand marketers under 40-years old working east of the Mississippi. Brand Innovators searched the country for client side rock stars who are not only innovating within their organizations but also progressing positive change for the industry overall.
The 40 industry leaders were selected by Brand Innovators based on their professional accomplishments, ability to leverage digital media and emerging advertising technology platforms, including digital video, social media, mobile, content data, analytics and e-commerce to implement “best-of-breed” marketing and advertising campaigns.
Mamuric, now a resident of New York City, was chosen for her successful track record of game-changing marketing, disruptive innovation and breakthrough business results on more than 20 consumer brands.
Mamuric is director of marketing at L’Oreal, the world’s number one beauty company synonymous with innovation and scientific advancement in more than 130 countries worldwide. She currently drives trend-inspired innovation and envisions future Skin Care products for L’Oreal Paris, the company’s flagship brand.
Previously, she worked in Global Innovation at Church & Dwight, a leading CPG company that has outpaced the S&P by more than two times over the last 10 years and was named one of the “Hottest Growth Companies” by Business Week. She pioneered new-to-the world strategic thinking on consumer segmentation, equity stretch opportunities and whitespace expansion, which helped drive record growth for their largest SBU, via iconic brands like Arm & Hammer and OxiClean.
Prior to Church & Dwight, Mamuric worked at Procter & Gamble, where she brought beauty into the oral care space with the IRI Pacesetter launch of Crest 3D White and led marketing efforts for Fekkai, Oral-B and Folgers. At the beginning of her career, she served as a political strategist and entrepreneur.
She holds an MBA from Washington University and a BA from Maryville University, both in St. Louis.
Mamuric is the daughter of Gary and Candance LaBruyere of Farmington and the granddaughter of Juanita Cannell, also of Farmington.