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At the age of six, Brandi Farrow informed her parents, Larry and Pam Sebastian, that she would be a florist and ballet teacher when she grew up.

After graduating from Farmington High School in 1997, she headed to Southeast Missouri State University in Cape Girardeau with intentions of graduating with a degree in teaching. After two years at college, the goal of the 6-year-old little girl was still strong in Farrow's mind.

She would put her college on hold to work at a florist in Cape Girardeau called “Arrangements by Joyce” where she would hone her skills as a floral designer. Following her time in Cape, Brandi moved to St. Louis where she worked for Walter Knoll Florist — a job she was able to land in part to the level of design expected by her previous employer.

In 2004, Brandi began a floral business called "Memories in Bloom” — which was located in the basement of the home she shared with her husband, Ron.

In a Farmington Press story at the time, Brandi said the home where the couple lived was once her grandparent's home.

Brandi would go on to finish her degree and began teaching at Lincoln Intermediate School. But, she said, the desire to work in the floral industry would never leave.

Now, Brandi will lead a team producing arrangements for the area. In November, Brandi was told Butterfields Florist was up for sale — and found herself unable to quit thinking about it throughout the school day.

Before telling Ron, Brandi said she stopped by after school to talk with previous owner Jacinta Weidenbenner about the particulars of the sale.

“I was leaving the next day for the MSTA Convention,” she said. “The whole next few days … I was on the phone with everybody to see if it was a good deal and if I wanted to go for it and Ron’s like ‘yes, let’s go for it’ and here we are.”

“It’s always been her dream,” Ron said. “It’s just serendipity it’s worked out this way.”

Brandi said she made sure to call Weidenbenner after that first meeting — sharing working in the floral industry is her passion and she would put her whole heart into the business Weidenbenner owned for 17 years.

The couple closed on the purchase of Butterfields Florist on Dec. 22 — bringing that 6-year-old girl’s dream full circle.

Weidenbenner had a special gift for Brandi on the day of the closing.

While going through receipts from 2003, Weidenbenner came upon Brandi’s resume — submitted shortly before she began the floral business in her basement.

“She said, in the middle of pile, was (Brandi’s) resume from 2003,” she said. “She had it framed for me … she said it wasn’t where she would normally put (those items).”

“It was so odd and random,” Weidenbenner said. “It was just meant to be … it was a sign.”

“Everything’s just kind of worked out that way,” Brandi said. “…it’s been so smooth. It didn’t have to be that way. She’s been super helpful in getting us started.”

Brandi said she will continue teaching and has plans in mind for the shop. Her parents will once again play a role in helping her fulfill her dream by helping at the shop as well — just like they did with that basement floral shop.

Shawnna Robinson is the managing editor of the Farmington Press and can be reached at 573-518-3628 or


Farmington Press Managing Editor

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