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Today is Kick Butts Day. According to kickbuttsday.org, it is a day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco at more than 1,000 events planned by independent organizers across the United States and around the world.

Every day more than 3,000 kids under 18 try smoking for the first time and 700 kids become new regular, daily smokers. Tobacco use is still the leading cause of preventable death in the U.S., killing more than 400,000 people every year.

By getting involved in Kick Butts Day and other activities, youth can raise awareness about the tobacco problem, encourage peers to be tobacco-free and support effective solutions to reduce tobacco use.

The Campaign for Tobacco-Free Kids accepts no government or tobacco industry funding but relies on contributions from individuals, philanthropic foundations, corporations and other non-profit organizations.

They are a 501(c)(3) non-profit organization and a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. Their vision is “A future free of the death and disease caused by tobacco.” They work to save lives by advocating for public policies that prevent kids from smoking, help smokers quit and protect everyone from secondhand smoke.

While Kick Butts Day is officially held on one day each year, the group hopes every day will be Kick Butts Day in the fight against tobacco.

The first Kick Butts Day was held in 1996 and is organized by the Campaign for Tobacco-Free Kids and sponsored by the United Health Foundation.

To learn more about Kick Butts Day visit kickbuttsday.org.

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